Copy for a cause

Brochure

In collaboration with Pivot Group NYC

What happens when you only fundraise for your cause every seven years? That’s the question Keren Hashviis needed to answer. This brochure was created to refresh donors – it had been years since they donated during the last Shmitah cycle. 

This brochure did the heavy lifting. It covers the why, the how, and all the details. It was wildly well-received with a lot of donors, and many who had already given, donated again once they read it.

Dinner materials

Tamim Academy in Boca Raton is more than a school – it’s a beacon where Jewish children discover who they are and connect to their heritage. With enrollment growing from 12 to 57 students in just a few years, the school needed a new home to welcome and nurture students.

This dinner brochure helped families and donors envision the 12 new classrooms, play areas, and the future building. The pledge cards invited each individual to help create this vibrant center for learning and Jewish continuity.

Website

Giving’s gone cashless (and penniless), but tzedakah is forever. To meet the modern donor, Pushka Hub’s virtual pushka lets people give any amount instantly – the moment inspiration strikes. And their website needed to bring that concept to life.

Using a focused copy sprint approach, we created a clear, vibrant website, alongside a few key pieces aimed at recruiting nonprofits who could benefit. Years later, Pushka Hub is still using the same site and small donations are still stacking up.

Mailer

A daughter’s engagement is the ultimate nachas, a celebration of years of love and care. But that milestone can also carry financial stress and impossible choices. 

Tiferes Devorah L’Kallah knows that every father wants their daughter to experience a beautiful wedding, despite a lack of funds. This mailer and pledge card invited fathers who can give to step into the shoes of the fathers who can’t. And many fathers responded, transforming their joy into a ripple effect of bracha across homes and hearts.

Website

Yaldei’s website was written to make an invisible burden visible. Through intimate storytelling and compassionate language, the copy shows what it's like to raise a child with special needs on Shlichus, far from family, resources, and support. 

Each section brings readers into the challenges and triumphs of these families. Visitors learn what Yaldei does, and they feel why it matters. The site makes it clear that Yaldei is the lifeline allowing Shluchim to care for their children, families, and communities.

Re-engagement emails

How to remind someone of the difference they’ve already made – and inspire them to keep making a difference? That’s what these re-engagement emails do. They reconnect past donors to the ongoing impact of Merkaz L’Taharas Hamishpacha, showing how their gifts enable generations of taharah and kedushah in Eretz Yisroel.

Through personal messaging, thoughtful questions, stories, quotes from gedolim, and real metrics, the copy brings the organization’s legacy to life. Donors feel motivated to continue supporting mikvahs in the communities that need them most.

Annual report

Do you know what an annual report can really do? Here, Yaldei’s brochure transforms their annual report into a touching, emotional journey that follows real families of Shluchim raising children with special needs, through every challenge and triumph. 

From hospital visits to school placements, parent retreats to birthday gifts, the report weaves Yaldei’s services, statistics, and heartfelt moments into a story that proves: no family is ever alone. Donors see the direct impact of their support, and feel the hope and relief they bring to these families’ lives.

Weekly emails

Merkaz L’Taharas Hamishpacha = mikvah. The two are synonymous, and everyone knows it. So why update their donors with weekly emails? Because knowing isn’t enough. People don’t wake up thinking about the mitzvah of taharas hamishpacha. They don’t sip their morning coffee and remember the communities that need a mikvah.

That’s where our weekly emails come in. Each email tells a story, shares a win, and keeps Merkaz L’Taharas Hamishpacha alive in donors’ minds. People give to what they remember, not to what they know.

Legacy gift request

Colel Chabad’s Legacy Guide shows people how to turn a lifetime of support into a gift that lasts forever. 

This guide draws readers into Colel Chabad’s history, mission, and ongoing work – and makes estate planning personal and tangible. Because a planned gift is a living kindness that transforms lives today and tomorrow.

Weddings campaign

What does a landing page do when the audience is a chosson and kallah on the happiest day of their lives? It reframes giving as part of the celebration. This landing page for Colel Chabad invites couples to turn their wedding into a moment that lasts beyond the chuppah.

Powerful copy connects joy to responsibility: Sponsoring an orphan’s wedding. Feeding families. Creating a personal tzedakah goal. The message is clear and heartfelt: when you begin a bayis ne’eman with kindness, your forever stands on something eternal.

Gratitude report

INEXTG’s end-of-year thank-you brochure brings the numbers to life, showing how many students and soldiers the program reached, and how those connections opened doors to Judaism, identity, and Israel.

Then the numbers step aside, and the three voices take over. Three participants – one soldier and two students – speak about how INEXTG shaped their year. Together, the data and the voices do what a thank-you should: remind donors exactly who they reached, and how they made a difference.

Campaign mailer

A letter arrives in the mail, straight from summer camp. 

Or is it? 

Written in a camper’s voice (in childish handwriting), the Yaldei mailer brings potential donors into the world of a child with special needs, discovering confidence, belonging, and the magic of a summer experience.

This campaign to raise funds for special summer camp – including emails and social media posts – reframes “fun in the sun” as relief for exhausted parents, dignity for children often left out, and a rare chance for children of Shluchim to live their Yiddishkeit in a Jewish environment.

Annual campaign (2024)

For years, SoulWords lived in earbuds, inboxes, and podcasts. This campaign gave the experience walls, windows, and a front door. Framed around building a “Physical home for spiritual growth,”  the brochure, emails, and social media posts translate spiritual growth into a physical space that donors can help create.

Pairing Rabbi Shais Taub’s distinctive voice with a behind-the-scenes glimpse into what it takes to keep SoulWords going, this successful campaign made giving feel both personal and meaningful. 

Concert packet

Yud Tes Kislev is the day a prison door opened, and the world changed. The Baal Hatanya’s release from Russian prison was a personal salvation, and a celebration of the power of tzedakah. 

And that heart still beats through Colel Chabad today. From then until now, the same tzedakah sustains Jewish lives in Eretz Yisrael. This booklet weaves Yud Tes Kislev together with Colel Chabad and the yearly Nafshi concert, inviting readers to step into a living legacy of connection, gratitude, and giving.