So who is Shterna Lazaroff exactly?

And the even bigger question — why trust her?

A writer + former editor
turned nonprofit copywriter

I name all inanimate objects (Sally the Typewriter hangs out with Johnny the Desk, near a plant my sister named Joey Maven Bob IV.)

Love French fries.

Writing.

And believe we’re all here to do whatever we can to make the world a better place.

During an in-person interview for Mishpacha Magazine

That’s why my team works with nonprofits.

We use our copywriting, marketing, and nonprofit skills to help people change their little corner of the world.

But how did we get here?

Every job I’ve ever had – starting from my first one out of high school – has been about writing. I was managing editor at a local kids magazine, then took an in-house job at an amazing non-profit. On the side, I became a feature writer for magazines like Ami, Mishpacha, and Circle. (150+ articles and counting, thank Gd!)

I eventually discovered that appeal letters, fundraising campaigns, and email were part of a broader category called “copywriting.”

So I jumped all into that, taking courses to learn as much as I could, white-labeling and subcontracting for more experienced copywriters so I could learn on the job.

And then eventually going out on my own, building out a team, expanding the complexity of projects we took on.

Until, here we are.

I now run my own copywriting business, helping nonprofits expand their reach with donor acquisition campaigns and copy full of emotion and impact.

  • "Vivid writing and strong storytelling"

    It's always a pleasure working with Shterna! Shterna is not only a talented writer, producing clean, compelling copy that is both engaging and authentic, but she's a responsible, committed worker who can absolutely be relied on to meet deadlines and exceed expectations. Her vivid writing and strong storytelling make for captivating, enjoyable reads.

    — Miriam Milstein // Managing Editor, Family First

  • "A talent for writing copy that strikes a warm, personable tone"

    Shterna is an excellent copywriter and an all-around pleasure to work with. She approaches every task with curiosity, creativity, and attention to detail, and she has a talent for writing copy that strikes a warm, personable tone, while never coming off as try-hard or cliche. Shterna is always professional, reliable, on time, and easy to communicate with. I highly recommend her if you are looking for strategic copy that gets results!

    — Chava Shapiro // Show Me the Copy

  • "A learned writer with lots of experience at her fingertips"

    Shterna is my go-to for clear, strong copy that effectively states your point, then end. She works quickly and efficiently and is a great team player. Shterna's curiosity about the world around her makes her a learned writer with lots of experience at her fingertips. Choose Shterna for polished, smooth copy that empowers your readers.

    — Alte Raskin // Aha Copy

  • "A masterful storyteller"

    Shterna is an excellent writer and a hard worker. Her features are clean and crisp, her essays compelling. She's a masterful storyteller and a skilled interviewer. And on top of all that, she's very pleasant to work with.

    — Bassi Gruen // former Managing Editor, Family First

  • "A treasure trove of creativity"

    Shterna is a talented writer and a treasure trove of creativity! She has no end of original ideas and executes them in fun and engaging articles. She is an editor’s dream and a pleasure to work with.

    — Devorah Cohen // Senior Editor, Circle Magazine