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“A rare skill”
Shterna pulls readers through her copy in the smoothest don’t-even-notice-it kind of way. And that – contrary to popular opinion – is what good copy is. You’re not supposed to notice copy, you’re not supposed to realize you’re being guided. Shterna is a natural at this, which I love because it’s a rare skill. Also, she’s great at angling things in a positive, feel-good way – which is really cool in the nonprofit world where things usually trend negative. Finally, she’s a dream to work with – super easygoing, super committed, and super positive.
- Nikki Elbaz // NIKKIELBAZ.COM