Colel Chabad

“We were in growth mode. We wanted to grow by putting out a quarterly magazine, and I felt that Shterna would be the right person to get us through from copywriting and project management. 

I wanted somebody that was going to see it through, A to Z – not just writing, but also including project management, the whole thing from concept to delivery. I work with writers all the time, and it's a very big benefit to have somebody who sees it through to the end. We’ve already put out 10 magazines in the past two and a half years, as well as a lot of our other crucial projects. 

[with Shterna], as soon as the concept is agreed upon, I know there's somebody else who will bring it over until the finish line. It's not like four weeks later, it ends up back on my desk because they’re stuck and I need to get involved again. I know that onceI hand it to her, I’ll only hear about it again when it’s ready to go to print. But on the other hand, she keeps you involved. You're part of any crucial pieces, but it's not your problem, it's her problem. You can be reactive – you don't have to be proactive anymore. 

She also learned our voice and our style, so it's very easy to have her repurpose content or to create specific articles for specific things. She very much lives in the modern world, but has a very classy touch to it. So her content responds well for SEO, it responds well for online marketing – she understands it very well. She knows our talent, she's part of the team. She becomes just another person that's practically part of the team when necessary. 

[With Shterna], You can give her projects, even ones you know won’t be easy, and know it will be done properly from beginning to end. That’s why it’s really a pleasure working with Shterna – she and her team bring it all the way to the finish line.

-Rabbi Zalman Duchman