Expertly crafted fundraising template packages
Accessible to every Shliach, everywhere
Designed to keep your community connected, and to warmly + effectively encourage donations. Released periodically throughout the year.
Get the free YES/NO templates
How to respond graciously when they give – and what to say when they don’t.
We wish we could be there, on site at every Chabad house across the world, witnessing firsthand the incredible work you do. How you show up for your communities day after day, season after season, adding ideas, lending insight, and refining the nuances every time you sit down to fundraise.
When your donor base is your own community, fundraising is different.
With these packages, created specifically for Shluchim, we make our tried and tested approach available to every Shliach, everywhere.
“[Shterna] hit it out of the park.
Her tone was exactly what I needed
to inspire my community to act.”
– Rabbi Shlomo Bistritzky
Chabad North Ranch
High-touch fundraising days are built into the calendar. But they can be tough to tap into.
When you have so much else you’re focused on, you don’t have brain space for another appeal.
When it’s not your thing, creating the messages can be overwhelming.
When you worry about turning people off if your message isn’t worded right.
For those days, we’ve created seasonal packages for Shluchim.
“...you can have the entire appeal
prepared and out in less than an hour.”
– Rabbi Kushi Schusterman
Chabad Hartford, Maryland
What your fellow Shluchim are saying
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Substance that really resonated with the Chabad crowd
They were excellent, excellent letters. They had substance that really resonated with the Chabad crowd. The package had all the components to be able to do the appeal well and to succeed. The live-editing session was valuable because it set a time for me to sit down and get it done.
I would definitely use something like this again.
– Rabbi Shmuel Naparstek
Chabad Jacksonville, New Jersey -
They set the tone for Tishrei, then people continued to give even after
The letters had a lot of energy and created this electric, intimate connection between donors and the organization. It was donor-centric without being cliche – a really refreshing addition to the fundraising conversation. They set the tone for Tishrei, then people continued to give even after. I got a random donation in Cheshvan and when I asked what it was for, she said, ‘I read your email’ with a smile.
Overall, the package was a lot better than I imagined a package could be.
– Rabbi Mendy Benhiyoun
Chabad Lincoln Park, Chicago -
We felt comfortable sending the letters because… we knew they would gain from receiving them.
I’ve been recommending the packages to our friends and family nonstop. The whole thing was impressive. It wasn’t a pushy ask – and had a beautiful message. Even though we knew that we have a small community and not everyone is able to give, we felt comfortable sending the letters because it wasn’t a waste of an email. We knew they would gain from receiving them.
As Shluchim, the package meant we could send something we knew was themed, professional and well-done, while still having that personal touch and not feeling like a marketing email.
– Devorah L. Marinovsky
Chabad Cypress
Strong content gets you partway there
Here’s how we help with the other half
Implementation playbook
Every step you need to put these templates to use, clearly written out and “checklisted” so your appeal becomes an easy-to-tackle project.
Schedule & reminders
Detailed calendar included so you don’t have to think about what to send when, and reminders day-of – because sometimes busy people need those.
Templates for every touchpoint
Every message you need (plus more!) is at your fingertips – and each alone makes your campaign and donor communication immensely easier.
Designed for real-world fundraising
Sample Package: Year-End Fundraising
What’s Inside
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Thanksgiving message
Main fundraising letter
Donation page messaging
Crowdfunding page messaging
Need a menorah?
Follow up 1
Follow up 2
December 31 message
Pledge card
Envelope
Immediate thank you
Tax return letter
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To do list
How to personalize letters
Sending calendar
Easily editable and downloadable docs
Real-world results
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The schedule and email reminders were really helpful in keeping me organized
I’ve bought the packages a few times because I like their style and the simple straightforward ease of use. I especially like how the letters and text messages they provide always have a very positive vibe portraying how our organization is flourishing, not failing.
The whole package makes people feel like they’re part of something good with a strong goal. It’s very personable and real. On the back end, the schedule and email reminders were really helpful in keeping me organized with actually using it. In short, there’s no doubt for me this is a 100% worthwhile investment that’s optimistic, beautiful and easy to use. Thank you for providing this service
– Rabbi Levi Ezagui
Chabad Jewish Center of Palm Coast -
Even though we didn’t use everything, it gave us the base and inspiration
I bought it the night before our campaign started because we’d seen Shterna’s work in the Ami and figured that even if we only got use of 20% of the package, it would still be worthwhile. Even though we didn’t use everything, it gave us the base and inspiration to start without having to develop something on our own.
The templates were warm, toichendik, and authentically Chabad. When you’re focusing on dozens of important things in your shlichus, the ability to pay a small fee and appear very professional – without having to dedicate a huge number of hours – is invaluable. It saves you brain energy so you can focus on other things instead.
– Chaya Ceitlin
Chabad Jewish Center of Suburban New Orleans -
It’s the first year our year-end appeal actually happened
We’d never done a campaign like this before, but I heard good feedback about the packages and figured that – at least – we’d make our money back. We made that and more.
There were clear instructions and it was easy to follow. Because it was so simple to implement, it’s the first year our year-end appeal actually happened. We definitely got our money’s worth. It was a solid investment.
– Rabbi Moshe Spalter
Chabad of Lake Forest
Need more than a template package?
Here’s how you can work with us
Cornerstone Project
When you need something big, something that’ll shape your donors’ perception, you want to get it right.
Unlimited Marketing
Ongoing, consistent communication – monthly campaigns – that keep your community connected – and consistently giving.
Copy Sprint
A slot of time to get a quick turnaround on a specific project. You provide the vision and information, we create high-level copy that moves hearts and motivates action.