MORE.

More involvement. More lives changed. More for your nonprofit or big-hearted business.

Powerful writing and marketing strategy to help you reach more people and change more lives

“I have a copywriter who works for me...she's the kind of talent G-d sends down only once in a hundred years.”

— Shlome Steinmetz, CEO of the Pivot Group during an interview on Kol Mevaser radio station

When you’re on a quest to light up your corner of the world, good is never good enough.

There’s always more you can do. More you can raise. More you can shift. More you can change. 

We use conversion copywriting theory
and strong writing skills to help nonprofits & big-hearted businesses – with strategy and experience that’s helped
many raise millions,
thank G-d.

Niched
experience

Marketing
strategy

Donor
psychology

Strong,
emotive
writing

When it comes to an organization, business or program that changes lives — people don’t participate because it makes sense.

They participate because when they see what you do, something seeps into their heart.

They feel an echo, an urge. They cannot simply step away. They’ve been swayed by what you do, stirred by what you share. 

They’re touched. They want to be part of it. And everything else is commentary. 

Emotions outrank logic every time. 

If you want to get people involved in what you do, you need to tell a story. Tell it well. 

So people want to give or sign up. 

And then, once they’re listening, lean into psychology and conversion strategies that encourage them to actually come on board. 

Hi, I’m Shterna

– a former writer for Mishpacha and Ami Magazines (150+ articles to date, including a serial editors called “the best this magazine’s ever run.”

And nowadays, I use the same emotional storytelling skills exclusively with organizations that change lives.
* nonprofits * education * course creators *

Because these fields – more than any other field – *need* strong writing. 

Logic will never be enough. …But we bring the logic too:

  • Conversion-copywriting training (and certifications) from places like TCC and CopyHackers 

  • Years of experience working on multi-million dollar fundraising campaigns and mega launches

  • Skills to train other copywriters as a coach on CopyTribe, be featured on podcasts like the Copywriter Club, and teach audiences like PhoneRaise, Zinque Studios, and JWWS all about emotion-driven copywriting 

What does years of strategy and skilled writing get you?

  • Your copy will “capture the essence of what we’re doing” – Rabbi Avremel Caroline 

  • With a “tone that was exactly what I needed to inspire my community to act” – Rabbi Shlomo Bistritzky

  • So your expectations are “not only met, but exceeded – Mendy Kahanov 

  • Using an intuitiveness when it came nonprofits and marketing, especially the fundraising components” – Tzvi Shechtman 

  • That will “move our organization forward in a major way” – Aviva Lahmany 

  • And help you “pinpoint the 'deeper' aspects of what made the client special and bring out that passion in an interesting, accurate way” – Rivky Brown 

  • With “creative thinking and insightful perspective” – Michal Eisikowitz 

  • To create something that’s “brilliant and perfect – Prestige HCG  

Shine more of your light onto the world.

With powerful, heart-tugging copy helping you pave the way forward.

They’ve got something (nice) to say

  • "She really gets the marketing and selling aspect of fundraising-related work — that’s pretty unique"

    Shterna’s not just a writer. I was impressed with her intuitiveness when it came nonprofits and marketing, especially the fundraising components. She did a really good job understanding what I needed and adding strategic insight. Investing in Shterna's services is worth it because she’s a copywriter who really gets the marketing and selling aspect of fundraising-related work. That’s pretty unique.

    — Tzvi Schectman // PhoneRaise Engage (repeat client)

  • “Shterna shines at bringing out the detail and emotions that bring real results”

    Shterna came highly recommended, and when I viewed her non-profit work I was hooked. She nailed the project and was easy and refreshing to work with. She was able to pinpoint the 'deeper' aspects of what made the client special and bring out that passion in an interesting, accurate way. Shterna shines at bringing out the detail and emotions that bring real results. The materials accomplished exactly what the client was hoping for.

    — Rivky Brown // Zed Group (repeat client)

  • “Her work moved our organization forward in a major way”

    Before Shterna joined our team we struggled to effectively produce regular communications to our supporters. Shterna took on the task and did so flawlessly. She wrote targeted, engaging copy that spoke to the heart of our organization and to the heart of our donors. She was also very organized and transformed how we catalogued our content, which was integral for future use. Shterna's work moved our organization forward in a major way and had a lasting impact on our team.

    — Aviva Lahmany // Aleph Institute (repeat client)

  • “The first client I sent it to immediately signed up”

    I hired Shterna to write up a convincing sales page, she did a great job getting me exactly what I needed — the page is perfect. (The first client I sent it to immediately signed up!) Her work is great and she's such a pleasure to work with, so smooth and easy. I'd recommend her to anyone looking for a competent copywriter and would love to hire her again myself one day.

    — Esti Wolo // estiwolo.com

  • “She's a star"

    I hired Shterna because I wanted a skilled copywriter who would (a) write great copy (b) make my life easier — and from past interactions, I was confident she would deliver on both counts. Surprise! She did. What's more, I discovered that Shterna is an astute strategist: she brings creative thinking and insightful perspective to every project and initiative. Hire her. She's a star.

    — Michal Eisikowitz // Michal Eisik Media (repeat client)

  • "Use her work and take your campaign from good to excellent"

    Shterna has a way of capturing the essence of what you’re doing in words. We could have done it ourselves, if we didn’t bring Shterna on, we likely would have delayed or not ended up doing the project at all. She helped us get it done – with quality, skill, and style. When you want high margins or strong responses, it makes sense to use her work and take your campaign from good to excellent.

    — Rabbi Avremel Caroline // Chabad Key Biscayne (repeat client)

  • "When you work with Shterna, you know you’re getting quality

    When you work on a sensitive project, you need someone really good – and that’s how we got to Shterna. Even our – often critical – team was on board because they could see they were working with someone who understands nonprofits, marketing, and writing. She knew what she was doing, so even though we initially had hesitations about the price, we have zero regrets. It was worth it because when you work with Shterna, you know you’re getting quality.

    — Mrs. Chanie Hertzel // Jewish Online School

  • "I had high expectations and all those expectations were not only met, but exceeded"

    Shterna’s nonprofit knowledge was clear from the first phone call. She understood the project right away, knew what needed to happen, and then created amazing copy. I had high expectations and all those expectations were not only met, but exceeded. Working with her is an all-inclusive experience. She’s a professional who knows what she’s doing, won’t need a lot of guidance, and will produce at a high level. I feel very lucky to have found Shterna – the work she did was better than anything I could have hoped for.

    Mendy Kahanav // PushkaApp

  • “One particular donor gave ten times his pledge from the year before”

    The task I gave Shterna was challenging. Write a letter to our previous donors (whom we hadn't interacted with in a year), encouraging them not only to donate again — but to increase their pledge. She understood and over delivered. Instead of being pushy or salesy, she empowered our donors to be proud of our work. The letter she wrote was heartwarming, encouraging, and brought in massive returns. One particular donor gave ten times his pledge from the year before. She has a rare level of skill and I plan to utilize it again.

    — Rabbi Zev K. // school program director (repeat client)

  • “What she put together was brilliant and perfect”

    After speaking to Shterna the first time, we immediately felt confident in her skills. She was so experienced and in control that we were comfortable trusting her with such a big project. We wanted a site that would impress investors and excuse honesty and security. What she put together was brilliant and perfect. It was exactly what we wanted. Working with her was so simple. She has such a clear process and presented her work with such clarity that made it easy for us to follow. We highly recommend her. She’s a pleasure to work with — and her work is fabulous.

    — Miriam Klein // Prestige HCG (repeat client)

  • "She was all-in from the start"

    We needed a compelling nonprofit brochure with a strong push and hired Shterna on recommendation from someone who’d used her in the past. She was all-in from the start – enthusiastic, easy to work with, clear. She did a great job that really exceeded our expectations.

    — Moshe Beer

  • "It gave our campaign a huge lift"

    I only, only have good things to say about working with Shterna. We came to her because we were looking to raise a few million and knew we needed killer writing. What she delivered was phenomenal – a strong theme, great writing. It gave our campaign a huge lift. Even the team members who were originally hesitant about switching to a new, more expensive writer were glad when they saw her work. She’s top-knotch.

    — Avraham Jurkanski // Tiferes Devorah L’kallah (repeat client)

  • "She captured the subtle nuance of what we needed to do"

    When you work with someone highly recommended, you have high expectations. Shterna did not disappoint. I like her style. I like the way she took the time to understand exactly what was going on and then took the project on as her own. She captured the subtle nuance of what we needed to do and came up with the overall strategy and creative ideas to make sure we covered all our bases. There was a thought-out plan and process to help us have the maximum effect. She was always on top of things before, during, and after the project. Shterna was originally referred to us a few times by someone who had glowing things to say about her quality of work. Now that we’ve worked with her, we understand why they were so happy. It’s very simple: she does a great job in a super seamless manner.took the project on as her own.

    — Rabbi Dovid Leib Shur // Yaldei Shluchei Harebbe

  • "When she’s working on something, you know it’s going to be done well and on time"

    It’s obvious that Shterna’s a good copywriter and knows the nonprofit audience – that’s why we brought her on. On top of that, though, she’s extremely professional. Everything from communication to project management and customer service is always smooth. When she’s working on something, you know it’s going to be done well and on time. We came to Shterna because we know that this is an ever-changing world and we need to stay on top of our donor communications. We’ve kept coming back because she delivers time and again.

    — Rabb Zalman Duchman // Colel Chabad (repeat client)

  • We would use her again in a heartbeat - she delivers on everything she promises.

    Shterna’s good at what she does. We were very, very happy with the work she did for us. She listened well and actually captured what we wanted to convey. It impressed us that she was always extremely professional, efficient, and kept the timelines she gave. Especially after working with her, we’re confident in what she can do and would use her again in a heartbeat. She delivers on everything she promises.

    — Rabbi Moshe Denburg // Chabad Boca Raton

Get the sign-ups, clients, donations, and involvement that allow you to do
even more good.