MORE.
More involvement. More lives changed. More for your nonprofit or big-hearted business.
Nonprofit copywriting & marketing strategy
“I have a copywriter who works for me...she's the kind of talent G-d sends down only once in a hundred years.”
— Shlome Steinmetz, CEO of the Pivot Group during an interview on Kol Mevaser radio station
They have something (nice) to say
When it comes to an organization, business or program that changes lives — people don’t participate because it makes sense.
They participate because when they see what you do, something seeps into their heart.
They feel an echo, an urge. They cannot simply step away. They’ve been swayed by what you do, stirred by what you share.
They’re touched. They want to be part of it. And everything else is commentary.
Emotions outrank logic every time.
If you want to get people involved in what you do, you need to tell a story. Tell it well.
So people want to give or sign up. And then, once they’re listening, lean into psychology and conversion strategies to actually get them on board.
Hi, I’m Shterna
– a former writer for Mishpacha and Ami Magazines (150+ articles to date, including a serial editors called “the best this magazine’s ever run.”)
And nowadays, I use the same emotional storytelling skills exclusively with organizations that change lives. Because these fields – more than any other – need strong writing. They need emotion.
But we bring the logic too:
Conversion-copywriting training (and certifications) from places like The Copywriter Club (Think Tank) and CopyHackers
Years of experience working on multi-million dollar fundraising campaigns and mega launches
Skills to train other copywriters as a coach on CopyTribe, be featured on podcasts like the Copywriter Club, and teach audiences like PhoneRaise, Zinque Studios, and JWWS all about emotion-driven copywriting
Your copy will “capture the essence of what we’re doing” – Rabbi Avremel Caroline
With a “tone that was exactly what I needed to inspire my community to act” – Rabbi Shlomo Bistritzky
So your expectations are “not only met, but exceeded” – Mendy Kahanov
Using an “intuitiveness when it came nonprofits and marketing, especially the fundraising components” – Tzvi Shechtman
That will “move our organization forward in a major way” – Aviva Lahmany
And help you “pinpoint the 'deeper' aspects of what made the client special and bring out that passion in an interesting, accurate way” – Rivky Brown
With “creative thinking and insightful perspective” – Michal Eisikowitz
To create something that’s “brilliant and perfect” – Prestige HCG